Images influence the way we perceive the world and have a significant effect on our opinions and behaviour. We trust photographic content – it can unleash emotions and reactions and burns itself into our memory. This can be seen in advertising, where product placement that has been cleverly positioned and staged tempts us to consume. Repetition helps to establish trends, which we encounter again and again on the street and on our screens. Nowadays, influencers play a key role in this, as they seek to lure us into buying products and services.

News is also increasingly being consumed online. We do not necessarily get our information from reliable sources or established media but often stumble on news items by chance when they pop up on social media. However, a good deal of this content is produced and shared online by private users. The interests that lie behind the distribution of this news cannot always be discerned. Unfortunately, fake news spreads like wildfire, fuelled by lurid headlines and eye-catching pictures.

What images can we trust then? And how can we spot fake news and manipulated image content? How can we check the veracity of images and news? From Print to Pixel explores these and other questions in a bid to flag up the responsibility we all bear every time we share content on social media and thus make it that much more visible.