Our world is shaped by images. The photographic is everywhere: pictures help us to make sense of the world and better understand social developments, economic processes and political events. They tell stories – both true and invented – and store our memories, while also catering to our practices of (self-)presentation and (self-)marketing. But what traces does the process of producing, sharing and viewing images leave behind and what influence do these pictures have, not only on people’s perception and self-image but also on their system of values and consumer behaviour?

The large amount of (audio)visual content we are surrounded by day in day out is becoming increasingly difficult to navigate. It is thus all the more important that we are able to read and categorise these images and subject them to critical scrutiny. If we are to deal with media content with any degree of autonomy, we need to be able to analyse and understand the social, economic and technical mechanisms that lie behind our image consumption and the production and distribution of these images.

Fotomuseum Winterthur’s From Print to Pixel is a new format in the realm of image and media competence. In its online modality, the project not only provides a lively digital platform, complete with teaching materials packaged as information for teachers, interactive worksheets and videos for school classes, but also publishes articles on current issues. Its offline component is hosted at the museum and consists of public events and workshops – the latter can also be taken directly into the classroom.

From Print to Pixel helps online users – as well as workshop and event participants – understand complex contexts and acquire skills that will enable them to use media sensibly, creatively and autonomously.

Innovation Partner

With support from the Engagement Migros development fund, Fotomuseum Winterthur’s From Print to Pixel project is launching a next-generation museum offering. Together with various audience groups, skills are being developed for critical reflection in dealing with photographic images. Various online and offline channels, events and workshop will open the museum to the public as a place for discussion.

The Engagement Migros development fund supports pioneering projects, tackling the challenges of social change. They break new ground and test future-oriented solutions. To ensure the effectivity of this support, Engagement Migros supplements funding with coaching services provided by its Pioneerlab. Engagement Migros is made possible by the companies of the Migros Group through an annual grant of approximately CHF 10 million. It has been supplementing the Migros Culture Percentage since 2012.


Concept: Carol Baumgartner, Nadine Wietlisbach
Project manager: Carol Baumgartner
Editor: Vicky Kiefer, Patrizia Munforte
Authors: Jana Honegger, Sophie-Charlotte Opitz
Teaching material: Carol Baumgartner, Eva-Maria Knüsel, Annina Oliveri
Translations (German–English): Simon Cowper
Translations (German–French): Rachel Sene
Copy editing (German): Carol Baumgartner, Vicky Kiefer, Patrizia Munforte
Copy editing (English): Vicky Kiefer, Patrizia Munforte
Copy editing (French): Carol Baumgartner, Vicky Kiefer, Patrizia Munforte
Graphic design: Studio Achermann
Website: Fernando Obieta
Communication: Julia Sumi