Our world is shaped by images. The photographic is everywhere: pictures help us to make sense of the world and better understand social developments, economic processes and political events. They tell both true and invented stories and store our memories, while also catering to our practices of (self-)presentation and (self-)marketing. But what traces does the process of producing, sharing and viewing images leave behind and what influence do these pictures have, not only on people’s perception and self-image but also on their system of values and consumer behaviour?
The large amount of (audio)visual content we are surrounded by day in day out is becoming increasingly difficult to navigate. It is thus all the more important that we are able to read and categorise these images and subject them to critical scrutiny. If we are to deal with media content with any degree of autonomy, we need to be able to analyse and understand the social, economic and technical mechanisms that lie behind our image consumption and the production and distribution of these images.
Fotomuseum Winterthur’s From Print to Pixel is a new format in the realm of image and media competence. In its online modality, the project not only provides a lively digital platform, complete with teaching materials packaged as information for teachers, interactive worksheets and videos for school classes, but also publishes articles on current issues. Its offline component is hosted at the museum and consists of public events and workshops – the latter can also be taken directly into the classroom.
From Print to Pixel helps online users – as well as workshop and event participants – understand complex contexts and acquire skills that will enable them to use media sensibly, creatively and autonomously.
With support from Migros Pioneer Fund, Fotomuseum Winterthur’s From Print to Pixel project is launching a next-generation museum offering. Together with various audience groups, skills are being developed for critical reflection in dealing with photographic images. Various online and offline channels, events and workshop will open the museum to the public as a place for discussion.
The Migros Pioneer Fund looks for and supports ideas with social potential. It enables pioneering projects that break new ground and seek out forward-looking solutions. Its impact-oriented funding approach combines financial support with coaching services. The Migros Pioneer Fund is part of the Migros Group’s social engagement and is enabled by the Migros Group with around CHF 15 million annually. For further information: www.migros-pionierfonds.ch/en
From Print to Pixel is working with partner institutions to create a nationwide network. Since 10.11.2020, as part of a cooperative undertaking with the Musée de l’Elysée in Lausanne, the Photomobile Elysée will present the workshop Mes identités numériques, which has been developed by Fotomuseum Winterthur. The Musée de L’Elysée intends the workshop to be a vehicle that can support participants in learning to think critically about images so as to enable them to use media in a sensible, autonomous way.
Concept: Carol Baumgartner, Nadine Wietlisbach
Project manager / Communication: Janis Huber
Editor: Vicky Kiefer, Patrizia Munforte
Authors: Jana Honegger, Sophie-Charlotte Opitz, Maria Rutschke, Karolin Schwarz
Teaching material: Carol Baumgartner, Marian Cramm, Vicky Kiefer, Eva-Maria Knüsel, Annina Oliveri
Translations (German–English): Simon Cowper
Translations (German–French): Rachel Sene
Copy editing (German): Carol Baumgartner, Vicky Kiefer, Patrizia Munforte
Copy editing (English): Vicky Kiefer, Patrizia Munforte
Copy editing (French): Carol Baumgartner, Vicky Kiefer, Patrizia Munforte
Graphic design: Studio Achermann
Website: Fernando Obieta