Fotomuseum Winterthur’s educational project From Print to Pixel is designed to foster competence in dealing with images and media. In a context framed by digital media and new advances in technology, the project opens the door on current developments in photography and discusses their impact on us as a society.


Images are an ever-present feature of our lives – on Instagram alone, over a hundred million visual posts are shared every day. But in the process of these images being produced, disseminated and viewed, what traces are left behind? How does this influence our perception, values and behaviour? And what effect does it have on our self-image?

The project offers a varied programme, working together with a range of experts to examine the social, cultural, economic, political and technological mechanisms associated with the production, circulation and reception of images. A further focus is on the challenges, opportunities and (activist) potential afforded by our interaction with networked images. From Print to Pixel discusses artistic, scientific and everyday practices in a spirit of openness and experimentation. The project helps participants to read and categorise images with a critical eye, encouraging them to reflect on the way they use media and to adopt an approach to this that is informed by creative autonomy. The underlying concept here is: Get the full picture!

Image and Media Competence at Fotomuseum Winterthur in a Nutshell

  1. We see networked images and the photographic as a key element in our society: addressing this topic is a core educational task.
  2. Our approach to fostering image and media competence is based on peer-to-peer communication: the process unfolds in an experimental setting, with everyone learning from and with one another.
  3. The subjects and content we focus on are directly connected with our everyday experience – we draw on topical examples as a means to explore contextual complexity, while keeping sight of historical parameters.
  4. We encourage participants to boldly question norms and mechanisms, while opening up space for discussion – where the focus is on a sensitive and precise use of language.


For schools, teaching staff and teenagers:

Workshops: in the classroom or at the museum
Teaching materials: free to download in three languages (DE, EN and FR)
Articles:  by experts on current topics, in three languages (DE, EN and FR)

For teenagers and adults:

Events: with experts, online and at Fotomuseum Winterthur
Articles:  by experts on current topics, in three languages (DE, EN and FR)


Innovation Partner (2022–2024)

The continuation and ongoing development of formates under the title “Get the full picture” is supported by Stiftung Mercator Schweiz and Volkart Stiftung (2022–2024).

Innovation Partner (2019–2022)

The educational project From Print to Pixel was launched in 2019 as an initiative of Fotomuseum Winterthur and was made possible for the period 2019–2022 by a grant from the Migros Pioneer Fund, part of the social commitment of the Migros Group.



The Migros Pioneer Fund looks for and supports ideas with social potential. It enables pioneering projects that break new ground and seek out forward-looking solutions. Its impact-oriented funding approach combines financial support with coaching services. The Migros Pioneer Fund is part of the Migros Group’s social engagement and is enabled by the Migros Group with around CHF 15 million annually. For further information: www.migros-pionierfonds.ch/en


Collaboration Partners

From Print to Pixel is working with partner institutions to create a nationwide network. From 2020 until 2021, as part of a cooperative undertaking with the Musée de l’Elysée in Lausanne, the Photomobile Elysée presented the workshop Mes identités numériques, which was developed by Fotomuseum Winterthur. The Musée de L’Elysée intended the workshop to be a vehicle that can support participants in learning to think critically about images so as to enable them to use media in a sensible, autonomous way.

Imprint (2019–2022)

Concept: Carol Baumgartner, Nadine Wietlisbach
Project lead / communication: Janis Huber (2020-2021), Jovana Pavlović (since 2022)
Editor: Vicky Kiefer, Patrizia Munforte
Authors: Giulia Bernardi, Jana Honegger, Katrin Köppert, Sophie-Charlotte Opitz, Maria Rutschke, Karolin Schwarz
Concept teaching material: Carol Baumgartner, Marian Cramm, Vicky Kiefer, Eva-Maria Knüsel, Annina Oliveri
Concept workshops: Carol Baumgartner, Vicky Kiefer, Eva-Maria Knüsel, Jovana Pavlović
Art education: Carol Baumgartner, Vicky Kiefer, Eva-Maria Knüsel, Jovana Pavlović
Translations (German–English): Simon Cowper
Translations (German–French): Rachel Sene
Copy editing (German): Carol Baumgartner, Vicky Kiefer, Patrizia Munforte
Copy editing (English): Vicky Kiefer, Patrizia Munforte
Copy editing (French): Carol Baumgartner, Vicky Kiefer, Marie Kirscher, Patrizia Munforte
Graphic design: Studio Achermann
Website: Fernando Obieta


Fotomuseum Winterthur is a non-profit foundation. It operates this website as a vehicle for education and cultural mediation. The works reproduced here are treated as quotations, whose use is permitted under Swiss copyright law (URG). Links to third-party websites are provided as reference and do not constitute an espousal of any statements or content appearing on these websites. If you have any remarks, suggestions or complaints, please contact fromprinttopixel@fotomuseum.ch; we will take up the matter forthwith.